Tag Archives: #jawans

Dev- Diwali – Lighted Lamps of Nirvana

Dr Navina Jafa

Dr Navina Jafa, Kathak Dancer, Cultural Technocrat, Expert, Scholar on Cultural Heritage, Cultural Management

Banaras – Assi Ghat – Photo Credit – Cristina Albertin

Aakaashdeep  – Deep-Daan

Aakaashdeep – Story by Hindi Writer Jaishanker Prasad

Here is a brief quote from the story – “Champa pulled the string that made the lighted lamps rise on the bamboo scaffolding. She aspired that her lamps join to play with the stars,” The metaphor of lighted Ganga waters resounds carrying thousands of lighted lamps along the ghats (landing steps) of the sacred ancient city of Varanasi on the festival of Dev Diwali. 

Dev Diwali ( Deepawali) before the Rise of its Identity as part of the Hindu Festival Tourism Calendar

Power of the Lighted Lamp – PC – Mysoulwindow

Process – The Spectacle of Dev- Diwali of Varanasi (Banaras)

Light

Economy: 

Unorganised, self-organised religious businesses are the most significant business sector of Varanasi’s holy, mercantile city. Hindus and Muslims have existed in a collaborative partnership for centuries. Even today, the elaborate lighting and the floral decorations for Dev Diwali have the two communities working together. “There is an increase in flowers, especially with the impetus provided to the tourism of Dev Diwali. Most flower vendors from both communities get their supplies from Kolkata.” 

Nevertheless, business for the traditional potters has remained the same. In the olden days, says Moti Ram, a potter from Varanasi, “our business peaked in the entire month of Kartik. People bought clay lamps for Diwali and enhanced their consumption by hanging them as Aaakaash Deeps. However, today, the lamps are usually the plastic-coated aluminium bowls in which a wax candle is placed.” Nevertheless, the consumption of bamboo for scaffolding has gone up with the elaborate marketing of Dev Diwali.

The impetus provided by the government for Dev Diwali has hotels sold out for several years after COVID-19. Each of these vignettes reflects a dimension of buyer and seller world views previously undescribed in consumer research of the geo-piety economy.

Pilgrims, tourists and the local Banarasi become a sea of humans in motion during the Dev Diwali. They pass through territories not their own but seeking something we might call completion, a goal to which only the spirit’s compass points the way. 

Their eyes look up to the hanging sky lamps, recalling the lines of Jaishanker Prasad – For whose oath are you lighting the waterways… For that whom you consider the lord… In the dark days on the waters, how desperate were we for every ounce of light.” 

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